The Story of Sivan first began during the Covid Outbreak of 2020 when our founder's younger sister, Sivan, reached out about her crippling anxiety during her first semester of college. Sivan revealed to her older brother that she was bed-ridden, anxious, and unmotivated academically as the entire world came to a complete halt amidst unprecedented times. As a concerned older brother, our founder sought to find alternative natural solutions that would help her navigate through these tough times and regain her motivation. Through restless research, he stumbled upon something promising: CBD! After sifting through a plethora of products and certificates of analyses, our founder gave Sivan a reputable CBD product. After a couple of weeks, Sivan's transformation was nothing short of remarkable. She regained her motivation and returned to her classes with a headstrong attitude. But our founder could not help but wonder, was this placebic or a longterm solution?
In 2020, the CBD industry was a difficult landscape to navigate. Countless brands emerged hoping to capture market share of a booming new industry. Underwhelming products offering overwhelming claims seemed to have plagued the market. So, in an effort to simplify a confusing market while reconciling the industry from misleading products, our founders decided to create their own formulas for a wide variety of benefit-driven products. By utilizing several other cannabinoids at varying levels of concentration, our founders were able to create benefit specific product formulations with efficacy and, of course, up to Sivan's standards. Sivan became our company's first unoffical Quality Assurance officer as well as our namesake.
After countless rounds of product iteration, the founders were finally ready to bring these products to market. In September 2021, Sivan had its first Farmers Market stand in Long Island, New York. With overwhelming popularity, one farmers market stand quickly turned into ten. When the markets ended in the winter, Sivan quickly pivoted into wholesale. A retail presence in tens of stores turned into hundreds, and then thousands. Today, Sivan can be in retail stores found all across the USA and is available online nationwide. We are immensely proud of our grassroots beginnings as well as our heartfelt approach of helping address and remedy daily discomforts for all those willing to try some Sivan.
